Sometimes I forget how bizarre people are...
THE PICTURE DOESN'T SAY CRISS STROKES IN IT SO MAYBE IT ISN'T EVEN HIM!
BANANAS ARE MORE CURVED THAN CIRCLES!
THE RULER IS PHOTOSHOPPED!
SO ARE 12OZ. RED BULL CANS! AND EVEN WAL-MART IS IN ON THE SCAM!
I know we have to be skeptical of literally everything we see because the world is full of liars and marketing professionals (see: professional liars), but... the picture looks like Criss Strokes and Criss Strokes has a set with the girl in the photo looking the same and with a measuring tape. Why go to the trouble of finding a different set, with the same girl, where she looks the same, with someone who looks like, but is not, Criss Strokes, to manipulate a measuring tape, to boost your confidence? Sure, people lie to themselves, but this type of delusion doesn't really feed one's ego.
The same general principal applies to most of the arguments in the thread right now. Just because some people in the world lie doesn't mean absolutely everything you ever see is about someone else trying to make their own dick look bigger.
Granted, the picture in the OP is about Reality Kings trying to make Criss Strokes' dick look bigger, but that doesn't mean everyone else is constantly doing the same thing. If the scene in question were in a video, and the camera were moving, and you didn't really think to look at the base of his cock (why would you, that's not where the results of the measurement are?), you wouldn't notice. You'd see the 10" mark and think, "Damn, that's big."