We've all seen those chain e-mails claiming that, if we all buy no gas whatsoever on a certain date, that the oil companies will be forced to lower their prices the following day in order to fight the lowered demand. We also all know that that is bullshit. But I saw one the other day that I'd like to see picked apart. Ideally, it may be able to work, but an ideal situation is typically far out of reach. The idea is to buy only from the smaller oil companies and feed as little money as possible into Exxon and Mobil, the nations two largest oil companies. The rapid decline in demand would cause them to lower their prices to draw their customers back in, according to whoever came up with the idea. My thought, though, is that even if half of their customers boycott them, they'll simply raise their prices incrementally in order to maintain the same profit from their remaining customer base. It sounds to me like Economics 101 applied to a far more complex situation, but I know there are people here far more educated in economics than myself. So I want to hear some other takes on it.