Advertising Double Takes

Discussion in 'Et Cetera, Et Cetera' started by Imported, May 19, 2003.

  1. Imported

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    drrionelli: Recently, I saw an ad for a well-known maker of undergarments (okay, it was Jockey). It was a print ad in a circular for J.C. Penney. It showed a young, muscular fellow in a pair of their "pouch" briefs.

    Right next to the picture (yes, right at crotch level) was the J.C. Penney slogan: "It's all inside."

    One wonders if the layout was intentional. ;)
     
  2. Pecker

    Pecker Retired Moderator
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    Of course it was intentional, dr. Madison Ave. types make millions coming up with those double entendre catch phrases. A generation ago it was simply: "A man needs Jockey support."

    If you're average (or a little bigger) you can get it all inside that little pouch with no difficulty.

    Now if they'd just realize there's a pretty big market out there for hung guys who need a larger Jockey pouch, they could say...

    Believe it or not, he got it all inside!

    Pecker
     
  3. Imported

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    drrionelli: Or, perhaps it would be propitious to juxtapose the aforementioned model with a jar of Prego spaghetti sauce with their slogan:

    "It's in there." ;)
     
  4. Imported

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    sammygirly: ...while the model eats a Mr. Big chocolate bar cuz..."When you're this big, they call you Mister"
     
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