Thanks for your reply. I agree that it's marketing, as it always is with all of these so called models, but I can't see how they're monetising the 'fuckboy pad' as you put it. I work in an adjacent industry and unless a client requests a specific talent/model, it's unusual to pay to fly multiple models in from overseas for a shoot, when a local model would be just as suitable for the job.
From the recent photo they posted at dinner, there appears to be at least 10 models present and at least half of those are from overseas, meaning they required expensive flights to Australia even in economy class. They have done appearances at the Crown Hotel and Kingpin bowling in Melbourne, they appear to be staying at an Air BNB on the surf coast - but haven't done any promotional posts for either. The only brand they have tagged is Porsche and I doubt the demographic of who follows these twinks are Porsche's target market anyway.
Sorry for the long post, thinking out loud. For now, I'll just enjoy the more frequent shirtless content from Alec and friends. For goodness sake though, can one of these other models show him how to dress? Those awful 3/4 length swim shorts are not it.