I just noticed on www.ae.com that american eagle is now selling briefs, will this lead briefs back to increased popularity. It looks like they are offering them in many colors and patterns, and are more similar to more exclusive brands like 2 xist ck etc. I looked on other brands and old navy and gap sell briefs but there briefs seem to be very similar to traditional briefs that could have lead to their unpopularity in the first place since guys don't want to be associated with there fathers wearing briefs that look like plain tighty whities from basic brands such as hanes and fruit of the loom. will this lead other brands to start offering briefs for men? I know I would like it if brands such as Hollister and Abercrombie would offer briefs, other brands to keep an eye on would be Aeropostle and Express. Anyone have any stats on how these are selling? Now we just have to get a main retailer to start offering speedo style swimwear, now thats the type of fashion change I really want, for the speedo to become more popular with the guys who are fit enough to pull it off.