Well, duh, it is a business and everyone wants a piece of the pie. Lets count the dissapointments:
No Lakers vs. Celtics rivalry this season. (the NBA had a field day last season)
second option
Kobe Vs. LeBron. Nope!! (and Cleavland is not as big of a market, but they have an MVP superstar)
Lakers vs. Magic? (not enough drama to sell tickets. But there maybe a lot of Laker haters watching, hoping the Lakers lose.)
Maybe they will do a Gasol vs. Dwight Howard, battle of the big men thing.
Lakers all the way this season. Its about time.