For a more recent example, check out the Capitol One commercials- Alec Baldwin is the pitch celebrity, co starring with a ramble of Vikings who have assembled for a nordic version of "highland games"- rock tossing, sword play, and the like. Just before the "beard growing competition" at the very end of the spot, one of the elder tribals who is seated down front has a line- and he's got a huge bulge pushed to the left in his deerskin pants. Next time I see it I'll go for a screen cap, unless someone here beats me to it...