Bike Athletic 2021 Relaunch

jockboy51

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jakeh1234321

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I'm very excited about this! Jockstrap revival is on the horizon! :)

Hopefully they make all the straight boys want to wear them... I honestly feel like am more supported during physical activity with a jock on, maybe more guys will figure that out too.
 

jockboy51

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The fact that someone will be using the name does not mean that "Bike is back".

Be prepared to be disappointed.

What makes you think that? Jockstraps are confirmed (I have proof if you want) and they seem to be the same as before. They said that they’re respecting the brand’s rich history so I’m fairly confident that it’ll be alright.
 

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What makes you think that? Jockstraps are confirmed (I have proof if you want) and they seem to be the same as before. They said that they’re respecting the brand’s rich history so I’m fairly confident that it’ll be alright.

Let's just say that I've been around a lot longer than you and have a clearer view of how the world works.

It's a company. It's a company who is using the Bike brand. The product may or may not be similar to original Bike brands products.
 

jockboy51

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Let's just say that I've been around a lot longer than you and have a clearer view of how the world works.

It's a company. It's a company who is using the Bike brand. The product may or may not be similar to original Bike brands products.

Well in any case I think it’ll be a net positive. I know that they’re a company here to make money but it’s better than the brand staying dead forever. I’m just excited to get some of this stuff since I didn’t really get into Bike until after it closed down!
 

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Let's just say that I've been around a lot longer than you and have a clearer view of how the world works.

It's a company. It's a company who is using the Bike brand. The product may or may not be similar to original Bike brands products.
The Bike Athletic brand was owned by Russell Corp (of sweatpants fame), which discontinued it in 2017. At that time, a brand called Gym begain selling jocks which they claimed were made by the same contract manufacturer, to the same patterns, as the Russell/Bike product. The Gym website redirects you to the Jockstrap Central website for purchases. Now there is a Bike-branded website starting up. All 3 companies are located in Florida, and I suspect are related. So, what I would guess has happened is that rights to use the Bike name were obtained from the previous owner, and the Gym-branded jocks will now also be available with a Bike label sewn on.
 

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This will be a great day in the world if it is true. Hopefully the quality and workmanship is the same or equal to the classic Bike brand. I hope it is not just a new company using the name, look an logo to boost sales as so often happens when an established company is sold or quits making and selling their product.
 

jockboy51

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The Bike Athletic brand was owned by Russell Corp (of sweatpants fame), which discontinued it in 2017. At that time, a brand called Gym begain selling jocks which they claimed were made by the same contract manufacturer, to the same patterns, as the Russell/Bike product. The Gym website redirects you to the Jockstrap Central website for purchases. Now there is a Bike-branded website starting up. All 3 companies are located in Florida, and I suspect are related. So, what I would guess has happened is that rights to use the Bike name were obtained from the previous owner, and the Gym-branded jocks will now also be available with a Bike label sewn on.

That could be possible! Something definitely happened behind the scenes in regards to the brand rights and the Bike name so I’m curious as to what happened. Might have more info about it after they relaunch!
 
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jakeh1234321

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They have been more active on Instagram today. Highlighted a recent photo shoot that included a man in jockstraps. Even posted some other products as well. It's definitely happening - can't wait to purchase and add to my Bike collection/jockstrap collection in general.
 

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They have been more active on Instagram today. Highlighted a recent photo shoot that included a man in jockstraps. Even posted some other products as well. It's definitely happening - can't wait to purchase and add to my Bike collection/jockstrap collection in general.

Better start saving up, I know my bank account isn't going to like me buying basically everything they have lol
 
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jockinajock

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Exciting! I hope they do the brand justice. I actually liked GYM jocks better than the old Bike jockstraps. Hopefully this reboot is quality. It looks to me like the label on the waistband is a slightly different font, but other than that it looks similar. I wonder if there are any plans to bring back the performance elite jock; that is one of my absolute favorite jockstraps.
 

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Website is live ahead of tomorrow's launch! Looks to be only a few products available but they've said that they're definitely expanding their lineup sometime soon. Go sign up for the newsletter if you haven't already.
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