Branding is a sick form of body art so I wonder people do it? I will feel sorry for anyone that's in to Branding.
Everyone has there own view of what is sexy/nasty. Maybe the people who do branding see it as sexy unlike you. I do not see anything wrong with it, would I ever do it? no but I don't mind if someone else dose.
It's like a colourless tattoo, I guess. Anything wrong with a colourless tattoo? I actually have a company name tattooed across my lower back - yes, in the tramp stamp area. Branded
Some fraternities brand their new members. I know a lot of people who have brands from their fraternity days.