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http://www.cityam.com/269361/going-global-exporting-isnt-hassle-british-smes-fear
From above
"This year, KPMG has been involved with a number of trade missions, and the one constant is the strength of the British brand which opens doors and allows a premium.
There is a real desire from foreign businesses to trade with the UK, despite the uncertainty of how trade will work. They want to build relationships now, rather than wait until Brexit, and the success of the UK startup sector is recognised across the world."
From above
"This year, KPMG has been involved with a number of trade missions, and the one constant is the strength of the British brand which opens doors and allows a premium.
There is a real desire from foreign businesses to trade with the UK, despite the uncertainty of how trade will work. They want to build relationships now, rather than wait until Brexit, and the success of the UK startup sector is recognised across the world."