well i bought a new under armour jockstrap yesterday at dick's sporting good...i was sorta embarrassed when i took it up into the line. but i had a rock hard boner the entire time. it was a young guy similar to my age at the cashier, sorta awkward but turned me on thinking that he could be imagining me in the jockstrap.
Young guys think jockstraps are weird, sorry to say. A few years ago, I went into a sports store and asked a kid maybe 10 if they sold jockstraps. He looked puzzled. The owner, a man in his 50's, quickly came over and showed me... they were behind the counter, like condoms in the old days!
I like the fact that the kid must have had to think about jockstraps. I often ask that in stores, tho I usually ask an older man. I HATE buying underwear or jocks when there's a woman at the cashier,and I DEFINITELY remember being self-conscious and sweating it out as a teenager when I had to--casually--just toss the box containing my jockstrap on the counter, but man, what a fuckin turn on.