Joll: that will be Camp coffee is it?
As a kid that is all that nanny would allow us in the nursery. She believed that chicory wasn't a stimulant and diuretic like coffee beans. I used to adore it made with boiled milk.
Haven't had it for years, but recently saw it in the supermarket and purchased a bottle. It tasted vile!
American style percolated coffee is superior to filter. But the best coffee in the world is Danish, they boil it and it should taste horrid but it is the real "I am".
I believe in WWII in UK they made coffee from roasted dandelion roots - they probably still are if the taste of any of the big sellers here is anything to go by. Decaff? yuk.