Excerpt
Tuesday, Jul 28
Chris- MediaBistro.com
July Ratings: Fox News Beats MSNBC & CNN Combined in Total Day and Prime
Fox News Channel continued its cable news dominance in July not only beating CNN and MSNBC combined, but showing the most growth in the younger demo. In A25-54 viewers, FNC is up 48% in total day, and up 70% in primetime, compared to July '08.
FNC had 9 of the top 10 shows in cable news in Total Viewers and ranks as the third most-watched basic cable channel behind USA and TNT.
Cable news' #1 show for 104 consecutive months, "The O'Reilly Factor", is up 37% over July '08. "Glenn Beck Program" is up the most, up 120% over last year's 5pmET show. "On the Record with Greta Van Susteren" is up 60% and "Hannity" is up 41%.
- FNC's audience expanded in all categories during July 2009, besting CNN and MSNBC combined in viewership (for both Total Day and Prime) according to Nielsen Media Research.
- In the key 25-54 demographic, FNC posted the largest gains among all cable news networks in both Total Day and Prime Time â increasing an extraordinary 48% and 70% respectively when compared to July 2008.
- Among basic cable networks, FNC ranked third for the month in prime time viewership behind only USA Network and TNT, with CNN and MSNBC lagging behind at 15th and 26th, respectively, while continuing to battle each other for third place in cable news.
- FNC also secured nine out of the top 10 rated programs in cable news for the month based on total viewership. The O'Reilly Factor marked #1 for 104 consecutive months in July and led all programs with 3,075,000 viewers, ending the month up 37% over July 2008. Hannity was second, up 41%. Other notables include: On the Record with Greta Van Susteren (up 60%); Glenn Beck (up 120%); The FOX Report with Shepard Smith (up 36%)