Fox News Beats CNN& MSNBC Combined

jason_els

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Hmmm....

No where do they mention their cumulative rankings. What you're talking about are share rankings. They're two different things. In TV, what matters, because it determines your advertising rates, is the cumulative rankings. Share represents how many people you pull out of the pool of people who watch at any given point. Cumulative (or cume) represents how many people you get to sit and watch your channel for 6 minutes or more during an entire month. The problem with share is that it only ranks those people who will watch cable news and that number is dropping for every network. If you pull 20% of 1,000,000 people and 25% of 100,000 people the next month, you can cry long and loudly that your share rankings are up in a big way even if you're reaching far fewer people overall.

It doesn't surprise me that Fox got high rankings for June because they, above all other networks, covered the death of Michael Jackson to the exclusion of nearly everything else.

Fox may have the most share, but in truth, the top cable news channel in terms of cume, is (and has always been) The Weather Channel. Now if we discount TWC, and it's fair to do so as they only produce one particular kind of generally non-editorial news, CNN still has the highest cumulative ranking unless something different has happened of late.

If we look at Nielson Fusion scores, which include unique website hits along with viewership, then CNN still beats MSNBC and Fox, which has fewer than half the unique hits CNN has. Fox has claimed that its media buyers (advertisers) don't buy based upon cume. That may be the case given that Fox pulls in a particularly singular viewer demographic that the other networks do not, however cume rankings have always stood as the gold ring that networks seek to capture.

Fox share rankings will naturally be high because they serve one particular demographic which is neglected by the other major cable news networks. And that's only cable news. Even CBS's third-place running CBS Evening News with Katie Couric has double the viewer of Fox's most popular show.

All cable news networks, however, pale in comparison to WWE, Burn Notice, Hannah Montana, NASCAR, Sponge Bob Squarepants and a host of other basic cable shows each of which has, on average, at least double the number of viewers that cable news does.

Lou Dobbs and Sean Hannity may be popular, but not nearly so much as The Undertaker, Jeff Gordon, or Sponge Bob. That should tell you something about the demographics of who relies on cable news these days.

It must be noted that Fox News believes Nielsen is fraudulent in its rating system. Per Bill O'Reilly:

While FOX News continues to rule, there are major problems with the Nielsen ratings system. There have been wild swings in the ratings that have benefited MSNBC. We've asked for an explanation of those wild swings. Nielsen can't explain them and those swings are unprecedented in the television business.

An examination of Nielsen shows that their personnel is overwhelmingly liberal. Twenty-six Nielsen executives, including CEO Susan Whiting, have donated to the Democrats. Two to the Republicans.

The bottom line on this is there may be some big-time cheating going on in the ratings system, and we hope the feds will investigate. Any fraud in the television rating system affects all Americans.
Sources: Project for Excellence in Journalism, Nielson Media, Media Bistro, Zap2It, Fox News.
 
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D_Ireonsyd_Colonrinse

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Allow me to play amateur sleuth psychologist for a moment.

Trinity feels fearful of and besieged by the LIBERAL MAINSTREAM MEDIA... they are everywhere and slowing closing in.... and, as such, to compensate, she must keep reminding us over and over again that Fox News has some viewers.

As the country continues to assimilate the values and morals of the rest of the western world (ie, Europe & Canada), Trinity will push harder and harder with her message that the United States is a "RIGHT OF CENTER" country.... that our Courts don't care about what Europe's doing.... that capital-socialism hybrids are a destructive, non-creative ideology.... that conservatives are good and ethical and morally superior and that Sarah Palin will make a fine commander-in-chief in 2012.... blah blah blah....
 

vince

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Squarepants is more informative than Bill O'Reilly. I'd bet that more than 51% of his audience could get higher than a "D" on a sociopolitical test too.
 

Industrialsize

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I love the internet hits award for CNN...which means what again?

Fox News Claims 9 Of Top 10 Cable News Programs In Q1 - Huffington Post
You realize that no one believes a word you say since you abandoned Hillary Clinton and the Democratic values she stands for as soon as she lost the Primary, and then became a voice of the right wing noise machine, Don't you?
You've become Entertainment, NOT a person to have serious political discussion with.
 

D_Tintagel_Demondong

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I love the internet hits award for CNN...which means what again?

Fox News Claims 9 Of Top 10 Cable News Programs In Q1 - Huffington Post

It means that the place where YOU get so much of YOUR sources and information is a place where CNN is much more popular than Fox... hypocrite.

If you don't like the Internetz then please... please... get off of it.

I can't believe that I wasted my 3000th post replying to a troll.
 

jason_els

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I love the internet hits award for CNN...which means what again?

Fox News Claims 9 Of Top 10 Cable News Programs In Q1 - Huffington Post

For someone who spends so much time on the internet I'm surprised you haven't understood it:

As it happens, Nielsen, the ratings firm, recently started tracking such a metric. It's called Nielsen Fusion, and it combines viewership and online usage data. The Fusion rankings for April show CNN with a commanding lead over both MSNBC and Fox News when it comes to reach among all viewers. (That's looking at the full day, not just primetime.) CNN (which is part of the same media conglomerate as Daily Finance parent AOL) reached 125.3 million people in April, versus 105.5 milllion for MSNBC and 104.3 million for Fox.

That's not really a surprise. CNN has always beaten Fox and MSNBC in reach, or cumulative audience. (Fox and MSNBC counter that advertisers make their buys based on ratings, not cumulative reach, which doesn't reflect duration of viewership.) And CNN and MSNBC both have a big head start on Fox when it comes to web traffic; the Fox News Digital Network attracts fewer than half the unique visitors of the MSNBC or CNN digital networks (No. 1 and 3 among all news sites, respectively). -Daily Finance

This is confirmed by the Nielsen news site rankings. Compare these numbers to the viewership numbers for all TV news, cable or broadcast, and you'll see that TV is lagging far behind internet for new sourcing by the American public. The percentages shown to the far right indicate the increase or decrease in readership from June 2008. The latest data is for June 2009. July data has not yet been publicly released:

Yahoo! News -- 45,638,000 -- 30%
CNN Digital Network -- 38,792,000 -- 14%
MSNBC Digital Network -- 36,262,000 -- (-4%)
AOL News -- 24,716,000 -- 12%
NYTimes.com -- 17,423,000 -- (-1%)
Tribune Newspapers -- 17,044,000 -- 13%
Fox News Digital Network -- 16,808,000 -- 61%
ABCNEWS Digital Network -- 13,408,000 -- 16%
Google News -- 12,831,000 -- 22%
McClatchy Newspaper Network -- 12,681,000 -- 29%
Gannett Newspapers and Newspaper Division -- 12,261,000 -- (-1%)
USATODAY.com -- 9,597,000 -- 0%
washingtonpost.com -- 9,584,000 -- 6%
NBC Local Media -- 9,542,000 -- N/A
CBS News Digital Network -- 9,306,000 -- 9%
Advance Internet -- 9,270,000 -- 30%
TheHuffingtonPost.com -- 7,461,000 -- 85%
Hearst Newspapers Digital -- 7,404,000 -- 0%
WorldNow -- 7,164,000 -- (-10%)
BBC -- 7,163,000 -- 21%

Above data from Editor & Publisher. To see the full list of 30 sources, access the link.
 

Trinity

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You realize that no one believes a word you say since you abandoned Hillary Clinton and the Democratic values she stands for as soon as she lost the Primary, and then became a voice of the right wing noise machine, Don't you?
You've become Entertainment, NOT a person to have serious political discussion with.

I feel the same about you Indy...which in all honesty I find kind of sad.

I never abandoned Hillary Clinton. Whether she supports Obama has nothing to do with me and what I do as an individual voter.

I never abandoned any of my Democratic values. I support Universal Health Care. What Obama and the Dems are presenting is a bunch of garbage which will do more harm than good.

I don't support this deficit spending. I don't support Obama pushing reform he hasn't even written - he can't defend it!

I don't support lip service of "I won't rest..." Obama is going on vacation AGAIN in August. And the stimulus has yet to create any jobs. We have been screaming about jobs for months.

I simply do not agree with Obama on his policies. My Democratic values remain intact even if I do not support Barack Obama.

Country First...This isn't about Obama. This isn't about the Democratic Party. It's about the future of this Nation.

Obama and the Democrats are messing up. I won't pretend its okay like I'm a member of the borg collective.
 

B_VinylBoy

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I never knew there were so many touchy liberals on here. Fox News is an oasis of sanity in a crazy world. Don't you all wonder how or why FN has become so popular in such a short time? They're reporting things RIGHT. Thanks for the post, Trinity!

So, National Teabagging Day, Birthergate, and political pundits crying on national TV is considered sanity? :rolleyes:
 

Trinity

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For someone who spends so much time on the internet I'm surprised you haven't understood it:

I was aware of the new metric fusing ratings and unique internet hits and it didn't impress me. First of all CNN is getting it's ass kicked so it has its own people Daily Finance which is part of the CNN AOL conglomerate, write this article to herald that CNN which stands for Cable News Network is focusing on multiple platforms.:rolleyes: The title says it all:
With Fox ruling ratings roost, CNN looks ahead

The (CNN) Cable News Network better change it's name. Then Fox can put as their logo "Kicking ass and taking names!" I love it. Thanks Jason. :tongue: That was funny.

This is confirmed by the Nielsen news site rankings. Compare these numbers to the viewership numbers for all TV news, cable or broadcast, and you'll see that TV is lagging far behind internet for new sourcing by the American public. The percentages shown to the far right indicate the increase or decrease in readership from June 2008. The latest data is for June 2009. July data has not yet been publicly released:

CNN could go internet because they sure aren't doing it on Cable news.
 

jason_els

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I was aware of the new metric fusing ratings and unique internet hits and it didn't impress me. First of all CNN is getting it's ass kicked so it has its own people Daily Finance which is part of the CNN AOL conglomerate, write this article to herald that CNN which stands for Cable News Network is focusing on multiple platforms.:rolleyes: The title says it all:
With Fox ruling ratings roost, CNN looks ahead

The (CNN) Cable News Network better change it's name. Then Fox can put as their logo "Kicking ass and taking names!" I love it. Thanks Jason. :tongue: That was funny.

CNN could go internet because they sure aren't doing it on Cable news.

You're welcome!

CNN are doing it in cable news, if you consider cumulative score. If you go by share, then clearly Fox is winning as handily as they say they are.

All of it is, however, deck chairs on Titanic. As media integrates into an on-demand, internet-driven, multi-media format, cable TV news producers are looking like buggy whip makers did 100 years ago.
 

B_VinylBoy

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So why don't we really look at the importance of Cable News, and REALLY put a value onto how it impacts News in general? You know, one that actually puts the figures against other various ways to obtain the same exact information to see which news network connects to the most people? You know... all of the information that Trinity will gleefully ignore to hide the real story.

I'll first start with this comment. Televised news, and television as a whole is a dying format that will soon go the way of the cassette tape. With the rapid advances in computer technology, in terms of high quality graphical content, speed and accessibility, relying on television to get information on anything is no longer necessary. You can watch most of your favorite shows whenever you want on demand from their respected websites. And you can read/hear what Rachel Maddow, Glenn Beck or whomever you trust for news online. In many ways, more people would be lost without a computer than without a TV. I could lose cable today and it wouldn't matter to me at all.

CNN is a news organization. They wanted to create a service that would allow people to find out what was going on in the news whenever they wanted, utilizing the tools that give them access to the biggest audience. At the time they entered into the business, television was the best way to reach them. That is precisely why the folks that created CNN focused on the television format.

And that was back in 1980.
It's now 2009. Welcome to the present, Trinity. :rolleyes:

To even suggest that CNN is somehow losing the war that is delivering the news all because they are no longer "winning the battle" in the format they started with 29 years ago is stupid. Do we look at the big players in the movie industry and tell them that some other company is owning their asses because they're selling more copies of a movie on VHS? Do we look at the music companies and suggest that somehow they're losing because some other one is killing them in sales of vinyl & 8-tracks?

CNN realized that televised news is just like the majority of people who usually watch Faux News on a regular basis... Old & outdated. Television is no longer the most effective way to reach viewers who want their news right now. The majority of people don't want to wait till 8:00PM when some celebrity news anchor comes on with their "No Nonsense, No Bull" segment or "Fair & Balanced" rhetoric. They don't plan their days to set aside an hour in front of the television just to be informed by a news pundit on Birthergate. Why should they wait when they can lookup a news story whenever they want to? And that is reflected in the number of hits CNN receives. It received more than 29 million visitors in the last month. That's 21 million MORE than Faux News. Top 15 Most Popular News Websites

According to the OP's linked article, 2+ Million viewers tuned into Faux News during prime time. Add that to Faux's website stats and you still don't get anywhere near close the number of people CNN reaches out to. Hell, I'll even give you the top rated conservative talk show on AM/FM Radio. Rush Limbaugh gets an average of 14.7 Million listeners per month. Looks like you're #1 on that 108 year old, dying format as well! Add his monthly listener base to your network viewers and web visitors... and you still don't meet CNN's total web audience. :rolleyes:

So whose winning the war here? Faux News with their self-imposed elite "cable news ratings", or CNN who is obviously ahead of the curve when it comes to finding their fan base? Please, don't answer that... because I already know what you're going to do. First off, you'll either re-quote your own post which I've just exposed to be worthless, or just simply say I'm wrong with no proof. You'll also scream about how irrelevant my post is because you're more obsessed with the one small piece of the story that actually favors you, ignoring the full picture that proves you don't know a damn thing about ratings and what they mean in the Entertainment world. You also think CNN's "image" is ruined because they are no longer the top choice using the media format they started with... even if that means the #1 Cable News Network reaches out to million and millions of fewer people on a monthly basis.

When it gets right down to it, I guess you'd rather ignore innovation so you can gloat about a completely lackluster statistic and mentally stay put in 1980. Which is rather ironic because that was the year Reagan won the Presidential election... and we all know how most Faux News viewers wish he was alive so they could lick his nuts some more. But just like Reagan and his trickle down economics theory, your attempts at spinning television ratings into some kind of political gain for Conservatives or Obamaphobes is DEAD.

Now please, confirm everything I stated as being fact by following the script I drafted of your annoying, forum trolling predictability. That's the only thing that remains questionable in this debate. :rolleyes:
 
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D_Tully Tunnelrat

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Fox is not news, just look at 3 minutes of Glenn Beck. The special effects and skewed reporting have more in common with Survivor than a factual news program, except Survivor has more viewers. 60 minutes, which actually researches their news stories, outranks Fox News, and competes head to head with all entertainment shows. If news reporting credibility had a score meter, Fox would not register.