They told us where they were going to price it. They hammered us hard with that over the summer. Now comes the annual drive to save "Retail Christmas", and that'll entail lower prices as incentives for travel over the last quarter of the year. It just won't be as low as what it's been holiday seasons past. Recent years, highs for gas was $ 3/gallon here for me, the holidays, it would drop to $ 2.35/gallon or so. This year they pushed highs for what I paid around $ 4.25/gallon, I suspect over the holidays later this year to be around $ 3.50 or so.
From those I've talked with (and this is in the last few days), when the first tank @ $ 3.87/gallon went into our cars, so many of us felt like that was such a bargain/relief. The last tank before the $ 3.87/gallon tankful was 20 gallons at $ 4.07/gallon.