Here are ten reasons to wear a thong; 1. They do what they say on the box. 2. Provide exceptional support and ball control 3. They are incredibly comfy 4. Provide a clean line free look under tight fitting clothes 5. Reduce the risk of testicular trauma 6. Avoid uncomfortable and unintended wedgies' common with traditional briefs 7. Are much cooler during warm weather and thus may reduce bacterial or yeast infections in the groin area 8. Smaller to pack away when traveling, easier to wash and quicker to dry. 9. Generally cheaper, because there is less to them 10. Increase sense of autonomy knowing you are wearing something because you choose to and despite others beliefs and values.