Hi-tech undies for adventurous men

[Snozzle]

Hi-tech undies for adventurous men
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THERE'S been a lot of, um, movement in men's underwear lately. It seems men are no longer content to choose between boxers or Y-fronts. With new technical innovations and designs, it seems they are enjoying a little experimentation.
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"Men are definitely a lot more adventurous than they used to be," Pacific Brands Auckland category manager Paula Newbold says.

"There's been a big turnaround in the number of men buying their own underwear. It's now around 70 per cent, whereas it used to be wives and girlfriends." Though most still prefer "fitted trunks" that are comfortable and flattering, new styles also have a following, she says.

And next up? The Bonds Everyday Active range with cotton-Coolmax fabric that draws moisture away from the skin. Aussie tennis pro Pat Rafter will don the tightie whities in a forthcoming campaign before the range is released in New Zealand next month.

[pic] Action man: Pat Rafter in active wear.

Jockey recently released the hi-tech Jockey Performance line, a nylon-Coolmax blend. There is no confirmation, however, on the release date of its SD-Innovations range, recently released in Britain and which, thanks to the cut of its cotton-spandex fabric, promises to do away with the creeping down that results in the "builder's crack".

"We've had a lot of success with the Performance range ... so we won't be introducing the 3D for now, anyway," says Ms Newbold.

In terms of added extras — or adding extra — one of the most interesting developments is the C-in2 brand, which promises to — how shall we put this — increase a man's profile, thanks to some internal design trickery that involves an elastic "sling". Something akin to a Wonderbra for men. Or, as one colleague dubbed them, the Wonderbro.

Though Ms Newbold was unaware of the brand, Ken Holmes of Aussie Boys in Darlinghurst, Australia, says it is the store's biggest seller. A survey by Bendon last year revealed the typical Kiwi male buys new undies from a department store every six to 12 months. Black is the most popular colour, followed by navy, with a fitted trunk or close-fitting short the most preferred style. — The Sun-Herald. Additional reporting Julie Jacobson.

From the Dominion Post, Wellington NZ, July 22, 2006

 

[jcxrm]

Our very own Marks and Spencer have introduced "Real Cool" trunks with a mesh band down each side of the (comfortable and well shaped, well sized) pouch for ventilation. They pretty well solve the sweaty balls problem of trunks / boxer briefs, and at £5 a pair, they are much cheaper than "labels".

 

[Lucifel]

Here is a better quality picture.