Ever wonder about the origin of Rudolph the red nosed reindeer?
The Chicago-based Montgomery Ward company, department store operators, had been purchasing and distributing children's coloring books as Christmas gifts for their customers for several years. In 1939, Montgomery Ward tapped one of their own employees to create a book for them, thus saving money. 34-year old copywriter Robert L. May wrote the story of Rudolph the Red-nosed Reindeer in 1939, and 2.4 million copies were handed out that year. Despite the wartime paper shortage, over 6 million copies had been distributed by 1946.
May drew in part on the story "The Ugly Duckling" and in part from his own experiences as an often taunted, small, frail youth to create the story of the misfit reindeer. Though Rollo and Reginald were considered, May settled on Rudolph as his reindeer's name.
Writing in verse as a series of rhyming couplets, May tested the story as he went along on his 4-year old daughter Barbara, who loved the story
Sadly, Robert Mays wife died around the time he was creating Rudolph, leaving Mays deeply in debt due to medical bills. However, he was able to persuade Sewell Avery, Montgomery Ward's corporate president, to turn the copyright over to him in January 1947, thus ensuring May's financial security.