yesterday my friend and I ordered a Pizza, and sat down to await its arrival so we could enjoy it while watching the hockey game. The pizza arrived (pepperoni and extra cheese) and while i am sure others of you have seen this before but i never have when we looked at the top of the box, instead of the normal pizza box cover that said "Mario's" or "Tonelli's" or "Hot Pizza" etc...the entire top of the box was one, gigantic advertisement...for...get this... The Ab Rocket, Abdominal Rocking Chair sort of thing...it says a wide variety of things...such as: "Get Rocket Hard Abs in just 5 minutes a day" and the most ironic part was this: "Tons Of Bonuses" including -Ab Rocket Fat Blasting System on DVD -Low Calorie Meal Plans filled with mouth-watering, easy to make recipes -Ab Rocket classes for beginners, intermediate and Advanced users - 20 minute "Fun-Rockin" cardio dance routine and pilates assister on DVD it had other little pictures of the contraption itself, "Only $99.99" written in big bold letters, and then around the side of the box, it had the website address etc. on the back of the box i noticed a registered trademark called "PizzaAds" (obviously a firm dedicated to seeking new ways to advertise etc. and their "pizza" idea is obviously manifested on this box) now, i understand the need to advertise, but does anyone find the irony of this particular ad a bit strange? I can figure the AbRocket folks saying "hey this is a good place for ads for our ab cruncher thing...folks may look at the pizza, then think....will maybe i should eat healthier and work out more...ya know what, i am going to order the ab rocket and change my life and my diet and my exercise routine"... but why would the pizza place folks agree to put that ad on their boxes? I could see an ad for an MP3 Player, or a camcorder, or BestBuy or something...but if you are purveying Pizza, why would you encourage someone to take up something (ab rocketing/diet exercise) that usually is not synonymous with ordering a whole pizza pie? anyone else find that a tad strange?