Saw this on msnbc today....Santa Baby, bring me those abs!!! Hunky Santa at the mall is sooooo L.A. - TODAY Holiday Guide - TODAYshow.com By Laura T. Coffey TODAYShow.com contributor updated 9:44 a.m. ET, Thurs., Dec. 18, 2008 You better watch out, you better not cry, you better not pout, Im telling you why: Santa Claus has abs of steel. Or at least this one does. Leave it to Los Angeles to concoct a wild plot twist involving the role of the traditional mall Santa. On Friday, Saturday and Sunday evenings throughout the holiday season, Hunky Santa and the Candy Cane Girls dance and delight throngs of shoppers at the Beverly Center mall. (The standard jolly and rotund Kris Kringle appears at the mall during the week and midday on weekends.) A big bonus for the big kids who flock to see Hunky Santa: Hopping onto Hunkys lap and telling him what they want for Christmas. The advice doesnt stop there, though. Hunky Santa played by Eli Wilhide, a 6-foot-1, 185-pound 31-year-old who has appeared on CSI: Miami takes the time to dispense tips on nutrition and exercise, share gift ideas for guys who dont know what to get their girlfriends or wives, and give all-around guidance about how to stay upbeat and healthy over the hectic holiday season. If I can make somebody feel better about what they put in their body and help them live longer and have more energy, thats great, Hunky told the Los Angeles Times. So where did the mall find this guy? The process wasnt easy. The Beverly Center has been featuring a Hunky Santa for several years now, but this year mall officials conducted what they described as an exhaustive two-month search for the perfect specimen. After analyzing the credentials and muscle mass of more than 350 applicants, they knew they had found their man in Wilhide.