Today I caught C-Span coverage of a Q&A with Katie Couric and Bob Sheiffer, and wondered how others felt about Couric taking over the anchor chair at CBS. Even though cable and the internet have greatly reduced network news audience share, the role of the network news anchor remains iconic in American culture--symbolic figureheads of powerful network corporate identities that leave nothing to chance.
Barbara Walters, also after leaving the Today show, co-anchored ABC News in the 70s without success, so it will be interesting to observe how audiences react this time around. CBS (historically referred to as The Tiffany Network) certainly had to make some changes after Rather's fall from grace, but can Couric attract the viewers they're looking for? Her huge Today show poularity may not carry over to a hard news format.
Personally, I think she can pull it off and I'm looking forward to a fresh format. I tend to get my news from other sources, but always have my network favorites. After Brokaw I'm still not sold on Williams, so Katie will be getting a fair shot to win me over!
Barbara Walters, also after leaving the Today show, co-anchored ABC News in the 70s without success, so it will be interesting to observe how audiences react this time around. CBS (historically referred to as The Tiffany Network) certainly had to make some changes after Rather's fall from grace, but can Couric attract the viewers they're looking for? Her huge Today show poularity may not carry over to a hard news format.
Personally, I think she can pull it off and I'm looking forward to a fresh format. I tend to get my news from other sources, but always have my network favorites. After Brokaw I'm still not sold on Williams, so Katie will be getting a fair shot to win me over!