What is the big fucking deal about Mad Men? I don't have access to HBO, but I've started watching the series on DVDs borrowed from Netflix. I've watched all of season one and have started on season two. Yes, it is interesting to look back into the world of the early 1960s. Yes, the photography and the sets and costumes are well executed. Yes, the writing is intelligent, and generally avoids clichés and anachronisms (though not always. Glaring example: Joan Holloway saying to the mirror, "Nineteen-sixty, I am so over you!" That way of using the word "so" is so not 1960!). But I can't see that it's the greatest thing on television ever, as some people seem to think. Or am I perhaps attributing to "people" in general an enthusiasm that is found only in female viewers who get wet panties from watching Jon Hamm?