Maluma

The song may not have been a hit, but it still got him attention in the US, including their performance at the AMA's. Madonna may no longer burn up the singles charts (I can't think of any artists her age who do), but she's a legend and I assume the collab was more about the chance to work with her than anything.

I think the idea was to get attention (for both of them), but it didn't really work outside the older (and mostly white) gay audience who wouldn't be interested in his music in first place. Most of that demographic would never be willing to listen to male, "urban" and/or non-English music (and likewise, most younger millennials and Gen Z kids aren't interested in Madonna outside some of the more open-minded gays). His own solo songs got more attention in the US as evidenced by streams and sales. "Felices los 4" (which he performed at the VMAs and late night talk shows) easily outsold "Medellin" and has infinitely more streams.

Anyway, it came off as desperate for both of them. He even thought a Flo Rida collaboration would help him, but Flo Rida hasn't had a hit in years. :skull:

Bad Bunny really won.
 
he’s gonna age like shawn mendez w all the fuckin tanning he does womp womp wommmmp

He's a POC and not yt passing. I'm sure he's melanated enough to be ok.