Speaking from experience, yeah I do it too. All the time. I try to keep a lid on it. But these findings help explain my
interest in baseball :tongue:
The USC article this is pulled from mentions an upcoming interview with the researchers from a '07 eyetracking study, but - from the article:
"When one of world’s best-known usability experts, Jakob Nielsen, conducts eyetracking research to test what his usability work has shown, the results generate some beneficial tips for online editors. This is what happened in late 2005, when Nielsen and Tara Pernice Coyne, the Nielsen/Norman Group’s director of research, conducted an eyetracking test with 255 people in New York City.
With a little more than half of the participants (63 percent) ages 30 to 49, the test generated results applicable to the target audience for most news sites. Additionally, 20 percent were 18-29 and 16 percent were 50-64. Fifty-eight percent were female, 42 percent were male. Every test subject was given 50 tasks to complete. Sessions with each test subject lasted about one to two hours."
"When photos do contain people related to the task at hand, or the content users are exploring, they do get fixations. However, gender makes a distinct difference on what parts of the photo are stared at the longest."
"Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed."
So the crotch watching finding was a byproduct of the original study, which was to analyze website formatting. It was also only one picture, of George Brett. What would happen if you put a pic of Richard Simmons in his place?
Would be very interesting to see this looked into/discussed further. Maybe put some straight guys' "gay guys checking me out" fears to rest, if all guys supposedly do it.