Was reading an article about Michael Jackson. It said that in 2001 he tried to make a come-back, but by that point MTV wasn't even playing much music anymore. It said MJ invented the music video art, but by the time he made the 2001 comeback he had outlived the music video. It was dead by that point.
I stopped paying attention to MTV in my mid-20s, which was about a decade ago. But now when I look at the channel, it's true. No videos anywhere. When and why did this happen? Did the Internet kill music videos? Why do they even call it MTV ("Music Television") anymore?
Yeah, I stopped watching almost 10 years ago too. They played less and less music as time went by. Eventually it was just bitches-n-hoes rap and hip hop videos, with the same old rehashed gold chains, platinum teeth, booty shakin', cars, and bent over in half leaning into the camera that's on the ground with their head crooked 90° sideways. Then they stopped playing music videos altogether basically.
What ultimately killed it for me was when TRL screwed up. That show was an hour and a half long, and they could only show 10-15 seconds of half of the music videos? What the fuck? That was the one show on that channel that still played music videos (and which weren't rap), but then they started pulling that shit where they didn't even play them for more than 10-15 seconds, if at all. Hell, sometimes they'd just
mention the video and move on to more yammering or more shots of overly hyper screaming 14 year old girls or more commercials. Since the show was an hour and a half, there was no excuse for that whatsoever, so that's when I ultimately stopped.
I always figured it was all that gen x or gen y or whatever shit, where they were trying to be "hip" with the young crowd. They kept trying to be the television equivalent of a late high school/early college party. They basically just want to be the party channel, or something. I remember when you could turn on MTV and finding nothing but music videos of ALL genres equally, playing for hours and hours all day and all night. Now it's just lame reality show this, gaudy reality show that.