I dunno, it kinda squicks me out. I watched a bit of the VH1 show and I thought it was lame. The repetition of the same pickup lines "do you floss before or after you brush" and "did you see the fight outside?" just stuck me as creepy and uninspired.
Of course, no one would describe me as a 'pick-up artist' whatever the criteria, so what do I know? I (perhaps naively) want to believe that honesty, intelligence, empathy, and a sense of humor still count for something.
I understand the psychology behind it, but it still seems a bit manipulative.