i just saw that dave, makes me wonder if NOM is on our side and we just don't know it.
I don't think so. Instead, I think it's ample evidence that the "minds" behind the 2M4M effort are so deeply cocooned, and so absolutely certain that their agenda is correct, that they neglected to workshop it, even a little bit.
PACs and other non-profit political organizations of any seriousness whatsoever engage in market studies and focus groups before launching. Otherwise it's just a sad combo of money wasting and arrogant posturing, neither of which will have any lasting impact on society.
I mean seriously: is there anyone who has been on the internet over the last five years who wouldn't see 2M4M and automatically think of a gay couple trolling for a threesome?