D
deleted3782
Guest
Claritas, an international marketing corporation, has developed a series of neighborhood profiles based on demographics research and purchasing trends. Their premise is that people living in the same neighborhoods tend to have similar lifestyles, just like the old adage that "birds of a feather flock together". They help companies like Kellogg's and Vanity Fair determine if your area is the right fit for their mass marketing efforts.
So, if you are where you live, what are you? Do you match your neighborhood?
You can visit their website and type in your neighborhood's zip code to find out the category of your own 'hood (and, in turn, what you are!). Don't forget to plug in the security code they provide.
My 'hood: High Point, NC 27265's most common segments are:
Country Squires
Greenbelt Sports
Middleburg Managers
New Homesteaders
Traditional Times
I'm not sure I am a Country Squire kinda guy. Not very athletic either. The other categories seem to focus on kids and retirees. I guess I'm an anomaly in my own neighborhood. It does explain to me why Starbucks has done so well here...
So, if you are where you live, what are you? Do you match your neighborhood?
You can visit their website and type in your neighborhood's zip code to find out the category of your own 'hood (and, in turn, what you are!). Don't forget to plug in the security code they provide.
My 'hood: High Point, NC 27265's most common segments are:
Country Squires
Greenbelt Sports
Middleburg Managers
New Homesteaders
Traditional Times
I'm not sure I am a Country Squire kinda guy. Not very athletic either. The other categories seem to focus on kids and retirees. I guess I'm an anomaly in my own neighborhood. It does explain to me why Starbucks has done so well here...