I don't know overall, it's hard to answer that in this climate where it's more fluid in the entertainment sense. Girls/girls, guys/guys, trans/trans, queers/queers, bi/bi, polyamorous (I'm sorry for those I left out, you too). Like there's sexualities finally being reflected in TV and films that never were a thing before and were very discreet if they were. So, it's hard to say, in that sense.
In society, I suppose it depends where you look. Personally, I get hit up and objectified every other day. It's been a little more polite lately, but the ones that objectify me stand out. I don't know if it's their fault, like they might not have ever felt they could express themselves that way until now. Some want to be bold and free and don't know how to reflect it without objectifying. And then there's those that see someone that looks a certain way and a "certain" thing is expected because they played out this visual as a fantasy in their mind. I also think it's being done more in a systemized kind of way, just like the Saint Laurent ad above.
So, yeah.