TwasBrillig
1st Like
And "Everything's on the table" could mean the resurrection of the "You invest some of it yourself" or You bet your life and part/all of your retirement income.
No, you're not off the mark, Marley. I'm straight and not hypnotized either.
If anything, her marketing is most likely the work of a good manager, not her business acumen.
No, you're not off the mark, Marley. I'm straight and not hypnotized either. If anything, her marketing is most likely the work of a good manager, not her business acumen.
Q : When is a savvy business woman not a savvy business woman?Savviest self-marketer? Her fortune and fame practically fell into her lap, all she had to do was bat her pretty eyes, flip her blonde hair, spread her legs and go to parties. It really sets women back a few centuries that THAT is considered a savvy businesswoman. Since when does being vapid and pretty make you a savvy businesswoman? I'd call that more of a leech-like opportunist, but that's just me. I'm gay so I'm not hypnotized by her cooch.
Don't confuse the product with the person behind the product. If I ran Harvard Business School, I'd make Hilton a case study. Paris has exploited old and new media to degrees most businesses can't imagine. She has a targeted market of young consumers that she's reaching via her own brands of nightclubs, champagne, perfume, and men's and women's clothing lines. She has TV shows, a movie in the works, and a NY Times best selling autobiography. She does $1 million-a-pop personal branding seminars. You are as likely to read about her in the business press as in the tabloids. Her agency is Endeavor, her PR is Rob Shuter. That sex tape she whined about? She owns the rights to it and collects royalties on it.
Paris is a self-made woman. She had rich parents and a recognizable name. That's it. They gave her an allowance and from that allowance, she became not just an A-list celebrity, but one of the most powerful marketing brands in global business. That takes talent and acumen. She has it.
Do you know what this means for the Hilton brand? Think for a moment.
Hilton is known as an upscale, but not top, hotel chain with a world-wide presence. The Hilton brand has been languishing with its Hyatt-Marriott sisters which don't really appeal to young travelers who prefer the chic boutique hotels of Ian Schrager or Starwood's W chain. Hilton also doesn't have the high-market image it used to have which has been supplanted by Relais & Chateaux and Fairmont.
Now imagine Hilton rebranded and repositioned as an extension of the Paris Hilton brand. Her image projects fun, frivolity, sophistication, and jet-set partying. These are just the sort of things that Schrager and Starwood try to bring to their hotel brands. When Paris gets ahold of the Hilton brand, which she and her siblings may someday control, watch out. Hilton hotels will undergo a drastic change that will position it well with the young travelers of today who will be the business travelers of tomorrow. Paris Hilton understands the youth market inherently. She understands media, she understands branding. If you think all of this just fell into her lap, you're greatly mistaken.
This is just playing with semantics.
If you had the opportunity to be paid by the media for doing nothing more than pursue a hedonistic lifestyle are you saying you wouldn't jump at the chance?
I'm not "hypnotized by her cooch",I don't think Jason is either (looking at his orientation percentages).
Don't confuse the product with the person behind the product. If I ran Harvard Business School, I'd make Hilton a case study. Paris has exploited old and new media to degrees most businesses can't imagine. She has a targeted market of young consumers that she's reaching via her own brands of nightclubs, champagne, perfume, and men's and women's clothing lines. She has TV shows, a movie in the works, and a NY Times best selling autobiography. She does $1 million-a-pop personal branding seminars. You are as likely to read about her in the business press as in the tabloids. Her agency is Endeavor, her PR is Rob Shuter. That sex tape she whined about? She owns the rights to it and collects royalties on it.
Paris is a self-made woman. She had rich parents and a recognizable name. That's it. They gave her an allowance and from that allowance, she became not just an A-list celebrity, but one of the most powerful marketing brands in global business. That takes talent and acumen. She has it.
Do you know what this means for the Hilton brand? Think for a moment.
Hilton is known as an upscale, but not top, hotel chain with a world-wide presence. The Hilton brand has been languishing with its Hyatt-Marriott sisters which don't really appeal to young travelers who prefer the chic boutique hotels of Ian Schrager or Starwood's W chain. Hilton also doesn't have the high-market image it used to have which has been supplanted by Relais & Chateaux and Fairmont.
Now imagine Hilton rebranded and repositioned as an extension of the Paris Hilton brand. Her image projects fun, frivolity, sophistication, and jet-set partying. These are just the sort of things that Schrager and Starwood try to bring to their hotel brands. When Paris gets ahold of the Hilton brand, which she and her siblings may someday control, watch out. Hilton hotels will undergo a drastic change that will position it well with the young travelers of today who will be the business travelers of tomorrow. Paris Hilton understands the youth market inherently. She understands media, she understands branding. If you think all of this just fell into her lap, you're greatly mistaken.
No,I've never paid much attention to her.I'm sure she'll be heartbroken to read this. :cry:On both ends.:wink: U could call her a media whore, but that would shatter the pretty image some people like to perpetuate.
I don't think the image is particularly pretty,I'd say "media whore" is exactly the impression most people have of her.
For two reasons, in her position, I wouldn't. One, I wouldn't want to promote a lifestyle to an impressionable audience, I have a soul.
Two, she doesn't need to, there are a million ways she can make money. She always has that um...degree she can fall back on..or wait...there's always....umm... nevermind. I forgot that this is Vapid Talentless Heiresses Securing Their Life of Luxury 101. Is there gonna be a quiz on crotch-shots?
I've never accepted any suggestions that the general public are so "impressionable".People are going to indulge in drink and sex without any encouragement from celebrities.Everyone is responsible for their own actions.
Does this mean I don't have a soul? :sgrin:
What is it then, her rack?
Hey, McSame has big money and marketing behind him and just got his ass kicked by this supposedly stupid, clueless young woman. Look at reality, folks.
Dave
you're so naive!.....do you think Paris hilton is concerned about her 'reputation"? um..She has cultivated it!......Do you really think she and her mother are indignant over the Mccain ad?.......think again......They saw an opportunity for MORE PUBLICITY and jumped on it.....They are smart business women and have spent years cultivating the "Paris Hilton" brand......looks like you fell for itHardly,
Paris Hilton ruined her own reputation by making sex tapes, recklessness, and her lack of integrity. The McCain Ad simply talked about two young women who are associated with major celebrity. That kind of celebrity does not prepare someone to lead and that made the Political Ad very effective. Paris and her mother being indignant about that Ad is ridiculous...they should have been concerned with Paris' reputation before now.
Paris' response Ad is just a silly girl's self promotion scheme in line with her former behavior. Funny...but ultimately reinforces McCain's Ad :smile:
you're so naive!.....do you think Paris hilton is concerned about her 'reputation"? um..She has cultivated it!......Do you really think she and her mother are indignant over the Mccain ad?.......think again......They saw an opportunity for MORE PUBLICITY and jumped on it.....They are smart business women and have spent years cultivating the "Paris Hilton" brand......looks like you fell for it
I already voted for Paris Hilton.
Hi Indy, Nope not naive...lol :tongue: You're making my point...and that makes you naive.
I think the Hilton's brand of business is just sad. I don't think it's smart at all. What does it profit you to gain the whole world and lose your soul?
Paris has an STD and no self respect...all the money in the world doesn't mean you are happy and celebrity doesn't mean you are well adjusted or prepared to be a leader.
McCain's Ad once again says: look at Britney and Paris...celebrity means nothing.