This strikes me as utterly pointless! In the UK a number of Pizza Hut locations will change over to the new "Pasta Hut" in an attempt to appeal to a more health conscious clientelle. The re-branding will cost £18 million. A Pizza Hut exec said "Pasta is around 3 or 4 per cent of our sales. I'm very sure in a couple of weeks' time that will be 10 per cent." A current vote on Pasta Hut shows that 79% of voters do not like the change in direction. People apparently really love their pizza. Full article here.