The issue came to mind while watching a commercial this afternoon. In it, opponents of healthcare reform tell voters to "call your senator (in our case, Senator Mary Landrieu) and tell her to vote NO on Obama's Plan." Note the subtlety of the message. Not call and say "no" to healthcare reform, but say "no" to OBAMA'S plan. As if all they have to do is link the President's name to anything to get "no". There's are interesting works regarding these tactics, in particular, a book by one David Brock titled "The Republican Noise Machine". RIGHT WING PROPAGANDA MACHINE, Brock's book Now this is not to suggest that there isn't left winged propaganda. In fact, if one looks up this additional information regarding the Fairness Doctrine, one might note that the far left is just as opposed to the revival of it as the right. Fairness Doctrine - Wikipedia, the free encyclopedia Which begs the question. Fairness Doctrine, anyone? Good or bad? A violation of First Amendment rights? Ensures balance in the media? More government intervention? BTW, I'm not proposing the discussion with any particular point of view on this. I see pros and cons. And Obama's position on this has been as follows (from the above link): "In June 2008, Barack Obama's press secretary wrote that Obama (then a Democratic U.S. Senator from Illinois and candidate for President): "Does not support reimposing the Fairness Doctrine on broadcasters ... [and] considers this debate to be a distraction from the conversation we should be having about opening up the airwaves and modern communications to as many diverse viewpoints as possible. That is why Sen. Obama supports media-ownership caps, network neutrality, public broadcasting, as well as increasing minority ownership of broadcasting and print outlets. In February 2009, a White House spokesperson said that President Obama continues to oppose the revival of the Doctrine."