Puritans Ban Mum's Mayonnaise ad!

[Beauxbatons]

And here is a sample of their ketchup::wink:

YouTube - Heinz Ketchup Humorous Ad

http://www.youtube.com/watch?v=c0oEz6FOnYY

I find this ketchup commercial to be far more problematic, as it clearly endorses (or at least makes light of) the serious problem of spousal abuse.

It also highlights the continuing double standard in this country--if that were a man throwing a ketchup bottle at a woman, the entire country would have been up in arms about it.

 

[Meniscus]

...This commercial is not "gay positive"...I would submit to you all that not only does this commercial not endorse same-sex couples, it does not even depict one. Rather, in a surprisingly sophisticated bit of visual rhetoric, the advertiser is suggesting that if a housewife (the primary target of advertising for home products, mind you) purchases this brand of mayonnaise, then her sandwiches will have the same appeal as those of the fabled New York delicatessens...

In spite of what I said earlier, I agree with your interpretation of the commercial, but I think the message went over most people's heads. People perceived it as an attempt to depict a same-sex couple (which doesn't make much sense really...why is the family British and why is a man called "Mum" and why would he be dressed like he works in a deli if he's in his own kitchen making lunch for his family?), hence homophobes complained about it while people who believe in gay inclusion are upset that the ad has been pulled.