Sometimes TV ads capture our imagination or say something unique about our culture or times. On occasion though, TV ads approach an art form all their own. Somewhere along the line the good people at TCM had the sense to hire RAYGUN to do their promos. RAYGUN has a unique style that melds the old films with contemporary perspectives, bringing them to life for new audiences. Here are a few of their best: Tearjerkers (exceptional) Pretty much any of these. You'll notice RAYGUN does work a number of Time Warner channels, but their work for TCM is the best I think.