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Wallstreet 24/7 posted a list of every day brands which appear to be on their deathbeds. They claim these brands are so troubled that they will disappear within the year. As usual, some may go dormant, others will be folded into other brands, and maybe a few will survive or even get resurrected like Abercrombie & Fitch. While I've never met anyone who has worked at Conde Nast and liked it (they refer to it as, "Condescending and Nasty") they do have some great titles I like to read.
Sometimes I get sentimental about brands. Is there a family in New York that doesn't lament the demise of Best & Co. (seen in The Godfather) or a family in Boston who doesn't mourn Filene's when they were in their heyday? While AMC may have passed away relatively unmourned, how will you feel about the loss of Chrysler? The romantic part of me will miss the nostalgia of some of these names, but the capitalist in me won't care a whit. Still, I can't look at Hearst and wonder if part of the greatness of Citizen Kane won't be taken away once the cultural reference fades into obscurity.
So here's the list. Let me know how you feel about it:
Budget Car Rental and (possibly) Avis
Borders
Crocs
Saturn
Hearst
Old Navy and (possibly) Banana Republic
Eddie Bauer
palm
Conde Nast
Chrysler
United Airlines
US Air
American Airlines
Sometimes I get sentimental about brands. Is there a family in New York that doesn't lament the demise of Best & Co. (seen in The Godfather) or a family in Boston who doesn't mourn Filene's when they were in their heyday? While AMC may have passed away relatively unmourned, how will you feel about the loss of Chrysler? The romantic part of me will miss the nostalgia of some of these names, but the capitalist in me won't care a whit. Still, I can't look at Hearst and wonder if part of the greatness of Citizen Kane won't be taken away once the cultural reference fades into obscurity.
So here's the list. Let me know how you feel about it:
Budget Car Rental and (possibly) Avis
Borders
Crocs
Saturn
Hearst
Old Navy and (possibly) Banana Republic
Eddie Bauer
palm
Conde Nast
Chrysler
United Airlines
US Air
American Airlines