Per make-up on women/them not leaving the hosue with their game face, it seems as though they wear make up more so to impress other women. When well applied and for the right occassion certainly appropriate.
Having been in television and an anchor man knowing actors, make up is de rigeur. Nothing to it. One must look good on camera and gay has nothing to do with it. NBC New York makeup people (and other stations) thank you for making look beautiful! But it was always great to get that shit off my face.
With my most recent ex, I would encourage her to leave the house without makeup because it was not necessary for kayaking. Afterwards we went out for a bite to eat and a drink and she said "But I don't have makeup on!"
To which I replied "That is not neccessary. You are lovely as you are.". Of course we ran into many people I knew and no one reported back re. her lack of makeup.