He makes it weird and adds fuel by addressing it in the first place... every time he tries to articulate his thoughts he bumbles it and comes off like he’s a victim or worse, homophobic by turning gay rumors into a slur against him.
The best way to deal with it is to let it alone and stop providing quotes, or simply play coy and say sexuality is personal or turn it around and suggest that it’s a compliment and embrace that he’s a modern dude not dripping with toxic masculinity... plenty of stars handle it so well... Harry Styles, Timothee Chalamet, Tom Holland, Tom Hardy... hell, even Nick Jonas (all his gay baiting aside).