A Not-So-Guilty Pleasure
For months now, consumers have been hunkering down in an economic storm, buying only what they need to survive, like groceries, diapers, medicine — and shoes. Shoes? The American public, it would seem, cannot carry on without new shoes. Boots, booties, sneakers, pumps — for the last few months they have all been selling well as the broader economy struggles toward recovery.
Still, a few months of healthy sales may be a sign that some consumers are experiencing what Marshal Cohen, chief industry analyst for market research company NPD Group, calls “frugal fatigue.” “They are getting tired of having to be so frugal and not spend on anything,” he said recently while observing the packed shoe department of a Bloomingdale’s in Short Hills, N.J., during a sale. “Repairing those boots yet again? Nah. Time to step out and buy a new pair.”
Frugal Fatigue, I like that and have definitely been experiencing it of late. How about the rest of you? Is anybody experiencing 'frugal fatigue?' :frown1: