Definately look? maybe yes, maybe no.
If two urinals are squeezed into a side-by-side configuration where the porcelain is within 8-10", that puts two guys closer to each other- partition or not- and yeah you can get away with a peek. However, if you walk up to a row of 8-10 urinals on a wall (again, partitions or not) the appropriate "social rule" is to leave at least one urinal open between users- and this distance (or greater) means you can't use peripheral vision, you have to turn your head. Depending on the event- this may or MAY NOT be a welcome move (or very wise.) A wild sports bar where all the guys are pissing like race horses and talking pussy at the trough is very different than standing at a row of urinals at a convention center during a white collar seminar with colleagues.
Again, I think if something happened in pop culture than just outright acknowledged this behavior it would be more accepted. Think about how our social mores can be shaped by some hollywood actor douche doing something (big or small) and how all the teenagers pick up on it. James Dean motivated men to wear wife beater undershirts. Marky Mark Wahlberg made boxer briefs sexy. Even this year's big movie.. FROZEN.. outs the fact that all men pick their nose when they're alone and can get away with it.
If a tv show, or movie made a joke about guys eying the competition at public urinals it would no longer be a George Michael moment. That, or I guess we all need to do our part to change the culture of the mens room: break the social norm and walk right up to another guy and take the spot RIGHT NEXT TO HIM. Chat him up. Look him in the eye, smile, look down, then back up, and smile during the shake. No shame. Bonus points for two buddies who drop their pants to their ankles and stand bare ass at the white target - just to mess with dudes
