My 2 cents when it comes to women liking beards or not is this:
No matter what, as a man gets older he will become hairier. It might not always be in the same places and the same amount as other guys, BUT as a guy gets older his face / body will become hairier.
There are generally two types of ladies when it comes to understanding this:
1) Those that understand it and go for hairy, generally older, more masculine men and they like things such as beards, hairy chest, etc.
2) Those that don't understand 'you get hairy as you get older', generally go for the young, hairless, a little less mature guys and those ladies like things such as completely shaved faces, hairless bodies, spikey gel hair, etc.
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I'm not trying to finger point at anyone specific per se, just stating what has been my personal observation. :smile: