This is one of the latest Sony PSP ads that I located here, "Ad critic: Sony's racially charged PSP ad" The ad is too show that the PSP is going to be released in the color white. The ad seems to have a racial charge too it, but its debatable over whether or not it is. Here's a quote from Joystiq- "Sony has come to the defense of the controversial ads, telling Gamesindustry.biz, "All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs , and have no other message or purpose." " Joystiq also posted this- "We've decided to run Ad critic early this week after this one landed on our doorsteps. The latest in a long line of questionable marketing decisions by Sony, this ad -- gracing the streets of Amsterdam and the Dutch PSP site promotes the upcoming white PSP with the racially charged image of a white woman grabbing a black woman's face. Other images on the website offer additional avenues of interpretation. " I have attached four pictures taken from Joystiq.