wonder what the context of this was
I've wondered the same. It's really hot to imagine there was a sexy gay guy shopping in the store who purposely asked the Sports Direct guy for help just so he could flirt, check him out & find out if he's gay (as we all would in that situation!)
Though the Sports Direct guy isn't strictly-speaking gay, he would have liked the attention anyway & enjoyed the customer blatantly checking out his incredible booty. Maybe the customer was really sporty and the Sports Direct guy found himself drawn to him in a way he never had beforehand towards another man. Maybe the Sports Direct guy instigated getting that beautiful booty of his out for the gay guy.
The truth is he probably whipped that bubble-butt-behind for a l childish lad's dare or for a chavvy girl.
