I never understood why people tanned until a white friend of mine got me to lay out with her during the summer. My natural color is a medium caramel tone, but after "browning" It was a rich deep chocolate. I was glowing and I have to admit that I was loving the new color. I dont think I would ever go in a tanning bed, but I will most def be catching some rays during this summer to get that bronze/chocolaty color.