The 4th is coming people. And I'm not happy with the state of things. 1.) It's not "fa la la la 4th" like christmas. 2.) It's not Christmas in July. 3.) It's not a big sale at JcPenny's. I get so fucking sick of retail ruining the quintessential American holidays. It's red white and blue, and it's the 4th of July! Christmas is celebrated in December. It's like the AD departments for these companies are on crack. Opinions??