I totally agree, I think they are now looking for people who will play up to the camera. I think its great that at the start of the show the voiceover proclaims them to be the 'tycoons of tomorrow' - as if!
My thinking is that the prize is £100,000 salary, if you are an exceptional business person you will most likely be making near to that if not more already. It's a really addictive show however, I always Sky+ it!