On this day in history, 1935, men's briefs, styled after the swim suits French men were wearing, went on sale in one department store in Chicago. They were instant hit and sold out in one day. The brand was COOPERS which eventually became Jockey.
Even tho' I acknowledge that tighty whities might be a little geeky, since I grew up with them and that's ALL I saw in the locker room, I still think they're kinda hot, tho' I now only wear higher end pouch briefs (2xist... also Levis)
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