Tiger Wood's Apology??

[invisibleman]

Because sponsorship is about image, period. They don't compare you to what another celebrity is doing, they are looking at who their target customer base is. 50 cent isn't married and talking in interviews about how great family life is, Tiger is. Tiger wasn't in tabloids before this happened. He was private and sponsors saw him as an exellent athlete with a wholesome family life and want customers to associate their product to excellence of Tiger (be it razors, watches, etc.

50 cent is a rapper, he's also a mogul that made a great business deal pitching water. He's also noted for being shot 9 times. Starting out in the music business, 50 tried to get a record deal, and record companies backed away because of the violence in his background. It took guys with controversial pasts of their own (Dre and Eminem) to sign him. They are a different brand they have different expectations of what is acceptable behavior (*cough* Dre donkey punching Dee Barnes *cough* *cough*)

Reeeaallllyyyy...

The brands of 50 cent and Tiger Woods are completely different. Tiger's paycheck was as much to do with his wholesome image as much as he was a superior athlete.

(Taking notes...) That is fucked up. If you are American, who is wholesome? I know Mormons who look wholesome but think "scandalous". :mischievous: There are no wholesome Americans.

When Kate Moss was photographed sniffing cocaine, all of her sponsors, contract deals, dumped her. She did rehab and came back and got deals back. I'm sure that Tiger will have a similar fate.

Oh, doubt it. I wouldn't want those fuckers supporting me on a relationship that shaky...I'd would associate myself with their equally benchmarked competitors.

Sponsors have clients, if they are offended and won't buy products because their spokesperson's private life is exploding, they will protect their bottom line.

(That is fucked up.)

Pepsi pulled it's sponsorship of Madonna's tour back in 89 when Pepsi's consumers where offended by burning crosses and her making out with a black Jesus (Like a Prayer video). A few years ago Verizon pulled it's sponsorship of Gwen Stefani's tour because of something AKON did when he opened for her.

So Tiger is not being singled out. Initially his sponsors stuck by him, but then the number of women that had relationships (not just one stands) kept climbing. Sponsors took notice, because their consumers notice as well.

Social conditioning and corporate branding...sad. Wholesome is a brand? What aspirations. What a Masterpiece Theatre piece to aspire to!!! Painting angels on demons because it looks good and is socially acceptable.
As far Tiger's apology goes, I couldn't give a rats ass. It's his marriage and whether he is genuinely remorseful or not, I don't care. It's his business, his family, his demons, his libido - that's for him to sort out, not to appease a bunch of body language experts.

Yeah. I don't care about Tiger's apology either. I have always believed that personal matters are theirs. And business is business.

 

[invisibleman]

The time for Tiger to have apologized should've been right after he was caught for the 1st time and when his wife stormed out. 'Nuff said.

Maybe he should've gotten counseling before marriage to make sure he was indeed ready to marry. There are a lot of men that really shouldn't marry. If a man loves a lot of women...he isn't the traditional "committed to one woman" guy. He shouldn't have gotten married.

 

[ConstantComment]

I agree with Zoe's post number 73. More speicifcally, think about who his sponsors were. AT&T, they pulled funding from Planned PArenthood back in the late 80s due to a few consumer complaints.

And Accenture is selling discipline, Tiger is hardly the model of discipline these days.

Isn't Nike sticking with him?

I don't care about Tiger either but I am always fascinated by crisis management PR campaigns.

 

[naughty]

Maybe he should've gotten counseling before marriage to make sure he was indeed ready to marry. There are a lot of men that really shouldn't marry. If a man loves a lot of women...he isn't the traditional "committed to one woman" guy. He shouldn't have gotten married.

That whole marriage was set up for him by the friends of Elin. So....

 

[D_Fortumus Wigglesack]

Am I the only one who thinks the whole idea of a public apology is completely absurd? I mean, how stupid does the general population have to be to expect an apology for something that has absolutely nothing to do with them?

 

[naughty]

Am I the only one who thinks the whole idea of a public apology is completely absurd? I mean, how stupid does the general population have to be to expect an apology for something that has absolutely nothing to do with them?

Quite. But then that is another story for another day...

 

[B_starinvestor]

I doubt that Tiger even rehearsed that speech. He was stumbling all over and wasn't comfortable with reading.

The PR people probably handed him the speech 10 minutes before it aired.

His speech at inauguration was pretty good; I was expecting something a little better from him on the apology.

 

[invisibleman]

I doubt that Tiger even rehearsed that speech. He was stumbling all over and wasn't comfortable with reading.

The PR people probably handed him the speech 10 minutes before it aired.

His speech at inauguration was pretty good; I was expecting something a little better from him on the apology.

Well...maybe he didn't feel like apologizing...because he felt that he didn't need to apologize. She is probably going to divorce him and take 80 percent of his wealth anyway.

 

[Mr. Bungle]

I didn't watch it and don't really feel the need to... the guy (BEFORE the incident) had been under such scrutiny anyway, i.e. drawing headlines for showing too much emotion after iron shots and drives gone awry; he was such a straight-arrow guy that the media was jumping all over him any time he showed the slightest bit of vulnerability. And of course after THE INCIDENT, it was like vultures descending on carrion. The apology was just to appease those sponsors that haven't already dismissed him. Bottom line is, his life is in shambles and he's got enough shit floating in his cereal. Simply because he was such a model citizen, the greatest ever in his profession, and he fucked up.

 

[dreamer20]

Sponsors have clients, if they are offended and won't buy products because their spokesperson's private life is exploding, they will protect their bottom line.

Pepsi pulled it's sponsorship of Madonna's tour back in 89 when Pepsi's consumers where offended by burning crosses and her making out with a black Jesus (Like a Prayer video)

It was some self-righteous Christians and Catholics who supposedly were offended. Silly Pepsi should have continued to run its wholesome ad featuring Madonna and exploited the publicity storm that she generated. Instead Madonna was left laughing all the way to the bank with the 5 million dollars Pepsi paid her, a number one hit single, increased album sales, notoriety and popularity.

"The Madonna/Pepsi Controversy"

 

[Xcuze]

She is probably going to divorce him and take 80 percent of his wealth anyway.[/FONT]

If thats the case then he is an idiot on so many levels.

And he certainly has made a huge part of his wealth via his reputation as a solid, respectable, wholesome family orientated guy. Thats what sponsors and advertisers buy into.

You don't see them rushing to sign up Amy Winehouse do you?

 

[D_Portelay Porquesword]

Well, the big man has spoken -- I found it to be cold and arrogant and not at all believable. Surely he must think we are stupid NOT to believe that a confrontation did not occur before he ran into the tree (or whatever). He is so lost in fame and money that he still thinks his fan base and sponsors will forgive and forget his sex ventures! What a dupe. Just another rich, famous, arrogant athlete.

Did the crystal ball of perfection just PLOP out of your ass?

He's a human being. We ALL make mistakes.
He made some really bad choices. Fall out from those, he has to live with for the rest of his life. Choices I am sure his Momma is throwing guilt all over him for.

He cannot be faulted for being rich and famous. He is damn good at what he does! He has earned it.

This is a private matter between Tiger and his wife.

He has financial obligations, contracts. A life style to support, of course he is going to make a formal apology.

He did the right thing and made the effort.

Wait and see how insincere you appear to be to others, when you fuck up and have to eat crow in from the ENTIRE WORLD.

This is bullshit. Leave the man alone.

 

[D_Fortumus Wigglesack]

The guy has his own life. The fact that he lied to the press at first is natural since (1) it's not even anyone elses business anyway and (2) moat celebrities likely don't think of their lives from the point of view of the paparazzi. The fact that anybody could act so offended by this really just shows their arrogance more than anything, and I find an arrogant person incredibly more irritating than an adulterous one.

 

[Drifterwood]

He could get a deal with Magnum XL.

 

[dakingfish]

Kinda reminds me of Bill Clinton on national television wagging his finger in all our faces saying "I did not have sexual relations with that woman" That was sincere. NOT!
The ones I feel most sorry for is his children.

 

[naughty]

It was some self-righteous Christians and Catholics who supposedly were offended. Silly Pepsi should have continued to run its wholesome ad featuring Madonna and exploited the publicity storm that she generated. Instead Madonna was left laughing all the way to the bank with the 5 million dollars Pepsi paid her, a number one hit single, increased album sales, notoriety and popularity.

"The Madonna/Pepsi Controversy"

Please don't go there...

 

[SilverTrain]

I certainly won't join in any hand-wringing about Tiger Woods' privacy.

Here's the thing:

If you become a coal miner, you do so cognizant of the fact that there is a high risk of lung problems.

If you become a Special Forces Commando Soldier, you do so knowing there is a high risk for danger and death.

[Insert long list of potential cause and effect, here......]

You take action and you take the benefits and you take the risks that go with the benefits.

If you become a successful high profile professional athlete (or musician, actor, other celebrity.....) you accept the benefits of so doing, and you also accept that your sense of privacy will

NOT BE THE SAME AS THAT OF SOME ANONYMOUS PERSON WHO IS NOT A BILLIONAIRE CELEBRITY PUBLIC FIGURE.

Especially if you have tens of adulterous affairs (with seedy strippers, porn stars and the like) on your beautiful wife while she's caring for your two infant children......said wife beats you down in the middle of the night on a National holiday, you go crash the car, try to cover it up...............

Need we go on, here?

The "apology" was not that. It was a statement to the media to back the fuck off.

Probably won't have the hoped-for effect.

More will be revealed.....

 

[superbot]

It was some self-righteous Christians and Catholics who supposedly were offended. Silly Pepsi should have continued to run its wholesome ad featuring Madonna and exploited the publicity storm that she generated. Instead Madonna was left laughing all the way to the bank with the 5 million dollars Pepsi paid her, a number one hit single, increased album sales, notoriety and popularity.

"The Madonna/Pepsi Controversy"

Christians AND Catholics?!!! Who do you think Catholic's worship if not 'Christ?!!' Der.....!

 

[D_Kaye Throttlebottom]

And the moral of the story is that pulling a sponsorship isn't always the end. Not all of Tiger's sponsors bailed on him. I threw examples out there, b/c Tiger celebrity to lose sponsorship/contract deals b/c the brand is tarnished by an endorsement form a celeb that has made choices that make his image less desirable.

 

[Mem]

He should have kept it brief and taken some acting lessons to try to make it seem sincere.

http://www.buzzvee.com/tiger’s-apology-body-language-said-it-all/

Anyone could have read his body language and what he said and knows that he is upset that he got caught, more than all the wrong doings he did.