They're targeting women.... cleaning products, laundry, paper towels, health foods... all of which are marketed with the assumption the women will be the ones to make the ultimate decision.
Commercials targeting men feature the women as sex symbols who are often horny and dumb... beer, deodorants, snack foods, pizza.....
Pay attention to who is cast and as what role they portray. You'll be amazed.
Don't even get me started on McDonald's ads and black people.