If I am looking for a woman to marry and have kids with, which is usually what I am looking for, then some qualities are more important. This is for two reasons. I would want my kids to have favorable qualities like intelligent, tall, athletic, etc. And I would want the mother to be a good mother. To be a good mother she would have to be a good role model and have qualities to handle kids, for example, patience.
If I wanted someone just for a short-term relationship, I would care less about these things. I wouldn't care if she was shorter. I wouldn't care as much about how she took care of herself. That would be more important with kids (the role model thing). If she hated kids it wouldn't matter.
But the thing is I see a lot of women that I'm physically attracted to, even though logically I don't like them. Usually my logic filters out the women that don't have long-term marriage potential. I guess it comes down to long-term stability that I'm looking for in someone to marry and have kids with.