Underwear Logo on your hat?

B_R_I_E_F

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Since when did UnderArmour reach "Nike" status? The logo is nice, but it's still an underwear brand logo, isn't it? For me, it's like seeing a buddy with a Fruit-of-the-Loom logo on their at. It just seems out of place.
 

D_Sir Fitzwilly Wankheimer III

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Since when did UnderArmour reach "Nike" status? The logo is nice, but it's still an underwear brand logo, isn't it? For me, it's like seeing a buddy with a Fruit-of-the-Loom logo on their at. It just seems out of place.


naw they're all of athletic wear. shirts shorts, sneakers, cleats etc.

speaking of nike I always get a kick out of seing a kid with a nike swoosh or air jordan logo tatooed on their arm. give me a break!
 

B3020844

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Seriously? Not at all. Under rnpur is athletic gear. They happen to produce underwear but that is a small part of their product line. As I write this I am wearing an under armour hoddie, under armour socks and an underarmour hat. Underarmour is a bran like champion, or adidas even. They make shoes, warming gear, sweatshirts, hats, hunting gear..etc
 

mdshorts

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Under Armour has not yet reached Nike status

I work in the sporting goods industry. Last year UA was somewhere between 500 million to 1 billion in sales, against Nike's 17 Billion in sales. THey are working hard, they want to match/beat NIke, but they still have a long way to go.
 
D

deleted31340

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BRIEF, I actually agree with you. I think they were making athletic underwear before the other stuff, seems like it anyway.
 

cdog204

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UnderArmour is a legit, serious athletic goods brand. They also have a tremendous business making great underwear products. I would say they jumped to a major brand around the time they went public, early 2006 to my memory.
 

bendigoboi

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It's all part of leveraging a strong brand identity into related markets.

Aussiebum, which made it's name in underwear and swimwear is now pushing out with T-shirts, etc. Broaden the brand - sell a lot more stuff with your name on it to advertise your brand and sell more stuff.

Leisurewear range on aussiebum online store